Blog Category

Voices from experts

Thought leadership and advice from ecommerce and data management professionals.

From factory to customer: why PIM matters at every step

Product data flows through the entire value chain, from manufacturer to retailer. Discover how PIM helps every player manage, enrich, and optimize data for better sales.

Voices from experts

Why your marketplace strategy fails without PIM

Struggling with marketplace complexity? Learn why your marketplace strategy fails without PIM and how structured product data helps you scale and stay in control.

Mastering the chaos: why your product data is the key to digital success

Struggling with messy product data and spreadsheet chaos? Learn the key takeaways from a PIMVendors x KatanaPIM talk on building a single source of truth, using AI effectively, and scaling faster across channels and markets.

Voices from experts

PIM for SMEs: why pim becomes essential for mid-market growth

Learn why a PIM-first approach helps mid-market teams centralize product data, scale channels, and speed up launches.

Voices from experts

Omnichannel consistency how to align product data across all channels

Discover insights from Stephan Spijkers (PIMvendors.com), Emile Valkestijn (10XCREW), and Luc Smeets (KatanaPIM) on building a product data engine for omnichannel success. Learn why ownership, collaboration, and starting small are key to achieving consistent product experiences across every channel.

Voices from experts

PIM for Magento: the power of PIM in ecommerce

Discover why Magento users need a PIM system. Learn how PIM centralizes product data, integrates seamlessly with Magento, supports composable commerce, and helps businesses scale with clean, consistent product information.